- Marketing Communications Strategies and Tactics Develop and implement million dollar marketing communications plans targeted to key executives of Fortune 1000 companies  Monitor and recommend relevant media, trade shows, and industry conferences to identify new communications opportunities  Design and manage processes for tracking the cost-effectiveness and ROI of all communications programs  Interface with sales, product management, and other internal groups to maintain strategy and direction. - Trade Shows, Conferences, and Events Identify, coordinate, manage and execute trade shows and industry conferences  Restructured quarterly company meeting program into a high-energy, motivational themed event. Develop, coordinate, and manage these meetings for 400+ employees  Event director for three conferences per year(400+ people) including creation of the agenda and speaker selection, venue and production coordination, event marketing, registration and staffing, and on-site man