I believe in a long term approach to brands. That is why developing an effective Brand Architecture is essential, as it lays the brand's foundation...from a brand's Vision to Positioning to Brand Identity. I can help you develop these with only one thing in mind...your brand's future.
I also help Clients develop Marketing Plans for their brands with a clear value proposition, objectives and measurements (since results matter!) covering the channel/placement, product, pricing and the communication strategies.
This can encompass traditional (print media, radio, POS etc.) as well as non-traditional (social media/digital, buzz marketing, guerrilla marketing, experiential etc.) tools.
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