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Business Development

1) Realtor.com (aka Homestore/Move.com) assigned me Product Director of a $750K `pre-paid' project-in-development involving an external vendor (previously managed internally by senior company executives). After analyzing the numerous P & Ls involved with the project against pre-stated line-item product specifications and requirements, I identified critical yet absent product components which resulted in +$600,000 vendor refunds due to the company as well as significant product modifications/revisions/additions at no additional fee. Year 1 anticipated revenues $1.5 Million. 2) As the first Brand Manager of PediaCare, (a newly acquired brand of infant/children's cough/cold medication by Pharmacia & Upjohn) I developed and led the creation, development, and production of both television and print advertising campaigns each of which placed quantitatively in the top tier across all measures--a first in Upjohn's over-the-counter (OTC) sector. Additionally, I led the design & deve

Skills & Expertise

AdvertisingAircnmDesignDirect MarketingDirect SalesDirectorHealthInternationalManagementMarketingMarketing ManagementMerchandisingProduct DevelopmentResearchSalesSales Channel DevelopmentSellingTelevisionTrade MarketingTraining

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