* Design content marketing strategies and set short-term goals * Undertake content marketing initiatives to achieve business targets * Collaborate with design and writing teams to produce high quality content * Develop editorial calendar, delegate tasks and ensure deadlines are met * Deliver engaging content on a regular basis and inspire team members * Edit, proofread and improve content * Optimize content considering SEO and Google Analytics * Analyze web traffic metrics * Share content through various channels, ensuring strong web presence * Receive customer feedback and generate ideas to increase customer engagement