From laying the foundation to getting it done, a content strategy gives a direction to your deliverables. What can you expect? 1. Research and analysis: Understanding your customer, doing a competition analysis, creating buyer personas and customer journey 2. Brand tone: Building a verbal and visual identity to streamline all communications online and offline 3. Identifying business goals: Setting SMART (Specific, Measurable, Attainable, Realistic and Time-bound) goals for your content aligned with your business goals. 4. Content format and channels: Deciding the kind of content you need to attract, engage and convert your audience and where to publish it. 5. Process management: Setting a budget, identifying tools and resources needed to deliver the project. 6. Content creation and distribution: Creating the master calendar, setting timelines, and getting the work done. 7. Measure performance and analysis: Measuring the performance to determine the success of content strategy through KPIs, identifying what works and strategizing the way forward for the next quarter. 8. Website audits and maintenance: Content audits as per performance, edits as per user experience and content maintenance (including content refresh) Sounds good? Let's start a project together.