Writing ability is a gift.
Copy writing is a skill.
It requires a deep understanding of the product or service,
the market, the strategy, the competition, the mindset of the target consumer, an editing scalpel. And, most of all, an unending search for just the right word or phrase.
I’ve been creating powerful creative materials for 50 years (seriously)!I I have a Marketing Communications undergraduate degree.
I’ve worked exclusively as an independent marketing consultant for 20+ years
I believe that a small company or individual is entitled to the same kind of care and attention as a global behemoth.
My work speaks for itself.
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