Design is simply the process of making decisions so we make design decisions that influence other individuals by its magnificence as well as functionality and effectiveness. We should consider a important fact that visible success of a website starts with its interface. A beautiful outlook could make you brand memorable instantly to its audience. And then its usability could give you a massive opportunity to be engaged with them. So we avoid unnecessary elements and try to be clear in the language we use on labels and in messaging. Besides of considering the spatial relationships between items on the page and structure the page based on importance. Careful placement of items help us to draw attention to the most important pieces of information and can aid scanning and readability. We also work on directing attention toward or redirecting attention away from items using color, light, contrast, and texture to your advantage. So in short we use insight of targeted audience and balance it with your purpose and your competitors weakness to give you a more lovable as well as competitive outlook of your website. So you website’s interface becomes a special one in many signs.