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Display Advertising

Initially, I always recommend Earned Media and Retargeting for their ability to provide the personas, or contextual/behavioral data, you need to target in order to rise above the internet’s background noise. The next step in a successful Digital Marketing Strategy is to segment test several different personas, and leverage cost-effective display advertising. Banner ads, video ads and mobile ads all play an important part in reaching new users fitting your most successful models.

Depending on budget, value of earned media and other factors, paid digital advertising could include:

- Directly buying sponsored content and display ads on informational or related industry
- Social Media ads targeted to individuals or companies based on their interests
- Video ads on YouTube channels
- Keyword-targeted ads through Google and Binghoo! networks
- Mobile ads on the app store and responsive websites

For an additional fee, I can also research, make recommendations, design, produce and
strategically place advertisements for print, radio, television and outdoor locally and nationally.

Skills & Expertise

AdvertisingBanner AdsBrand AdvertisingDisplay AdvertisingGoogle AdWordsImage AdvertisingMarketingMobile AdvertisingMobile StrategySemVideo AdsYouTube Advertising

1 Reviews for This Service

  • Joanne 5 says,

    Kent was GREAT! He went out of his way to fix problems that I encountered with hosting issues. His communication skills were amazing~ he kept me in the loop and gave me ( a novice ) very clear instructions on what I needed from the hosting companies and credentials he needed from me. I have several other projects and will be using Kent again. YAY!!! I found a great guru!

    for WordPress website on May 24, 2015