1. Complete rebranding and repositioning of major traffic technology manufacturer. Included: branding and positioning strategy development; refining company name; new logo; new slogan; setting strategy and overseeing development of: new web site; new print ad campaigns. Client is now uniquely positioned within industry to make inroads into new markets.
2. Challenge - Client experienced a dramatic slow-down in their sales of trade show exhibits, despite expanding their product line.
Strategy - Change market positioning to differentiate them in the marketplace, and implement new sales and advertising strategies to attract the attention of potential clients.
Implementation - Cost-effective market research was conducted to determine the values that were important to the company's current and potential clients. Repositioned the company as experts in marketing their clients' companies and products through exhibits and displays. The "design" aspect of the company was downplay
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