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E-Business Management

Strategic marketing planning and analytics Econometrics modeling for forecasting demand Measuring return on investment for marketing campaigns using sophisticated marketing-mix models Scoring mailing lists to enhance direct and email marketing programs Measuring search engine marketing performance Marketing spend optimization and marketing spend scenario simulation. Store clustering and segmentation Advertising Adstock Analysis & Media planning (using TV, Radio and Print GRP or spend information).

Skills & Expertise

AdvertisingAnalysisAnalyticsClusteringEconometricsEmailEmail MarketingForecastingMarketingModelingRadio

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