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E-Business Management

* Developing and executing integrated marketing and communications plans. * Planning, integrating and cross-promoting TV advertising, print, Internet web sites, micro sites, public relations, direct mail, e-mail campaigns, field support materials, collateral, and web promotions/sweepstakes. * Understanding and applying Internet, wireless and mobile computing technologies to pervasively extend brand reach and channel marketing opportunities. * Assessing problems and gaps, and then creating solutions. * Researching and understanding new markets.

Skills & Expertise

AdvertisingMarketingMaterialsMobileMobile ComputingPromotionsWireless

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