* Developing and executing integrated marketing and communications plans.
* Planning, integrating and cross-promoting TV advertising, print, Internet web sites, micro sites, public relations, direct mail, e-mail campaigns, field support materials, collateral, and web promotions/sweepstakes.
* Understanding and applying Internet, wireless and mobile computing technologies to pervasively extend brand reach and channel marketing opportunities.
* Assessing problems and gaps, and then creating solutions.
* Researching and understanding new markets.