kick start your Adwords campaigns and set up your account following Google best practices. About me I am a full-time Digital Marketer and a Certified AdWords & PPC Expert with 4+ years of PPC and generating leads; currently managing accounts that spend minumum $100K a month How I do my work. Understand your business and the campaign objectives. Analyze the ads of competitors. providing for an excel sheet of your competitors' estimated keywords and analysis. High-quality keywords research (incl. negative) to avoid wasting AdWords budgets. Use (SKAG) Single Keyword Ad Groups "Depends on the industry. Testing all of the keywords before implementing the strategy. Different ad extensions will be added, depends on the industry as well. Demographic setup of the ads campaign (location, age, etc) Technical setup of the ads campaign. Tweak the ads campaign until it is perfect. 24\7 availability for any connection. Creating a re-marketing list. Kindly, Get in touch first before hiring.