As a famous marketing study confirms, humor sticks. It aids product recall and influences purchase decisions.
The walls are falling between brands and customers. Businesses are loosening up, replacing scripted PR with personable tweets and other informal messaging. As a result, these companies are connecting more with customers, building credibility and rapport. If content is king, the jester’s an emperor.
Comedy is like a Scott Turow novel—the easier it is to digest, the more likely it is to connect. But that doesn’t mean you don’t have to know your subject matter. And for brands, that comedy needs to strike a delicate balance between edgy and appropriate.
We can help.
New York-based Prose Media works with today’s top comedy writers to craft material that sticks. Prose was founded by a corporate speechwriter and current humor columnist for Forbes.com—one whose comedic writing about business and tech topics have appeared in outlets like The Wall Street Journal and Fortune.com/CNN Money.
From speeches to sales emails, tweets to blog posts, contact us to learn how a dose of comedy can give your brand that extra falafel.
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