I will create a fully optimized website my work plan will be as given below: 

Phase 1: 

• Website designing 

Phase 2: 

• Overall Audit of Website 

• Sitemap Optimization 

• Robot.txt optimization 

• Broken Internal links checking and repairing If needed 

• Sitemap submission and Google Analytics Implementation (It's there but it's not working properly) 

• Schema Implementation to show better structured data in search engines. 

• Correct/optimize all pages 

• Loading Speed Optimization

Phase 3: 

• Keywords research 

• H1, H2 optimization 

• Meta description and meta keywords optimization 

• Alt image attribution 

Phase 4: 

• Google Map Setting 

Phase 5: 

• Canonical optimization 

Phase 6: 

• Focus on Organic Searched Keywords 

Phase 7: 

• Paid Campaign if possible