Business & Finance
IT Project Management
Analyzed online shopping behavior for one of the largest grocery retailers in the U.S. Developed market and customer segment performance scorecards and identified untapped revenue potential by online customer and geography (with associated demographic profiles). Utilizing the knowledge derived from the analysis, improved ROI by increasing the sophistication with which online marketing initiatives are developed, targeted and executed.
Managed the multi-million dollar website redesign for a large national retailer. Coordinated the design and development efforts of 30+ onshore and offshore resources to substantially enhance the end user experience and increase opportunities for personalization and revenue generation.
Led marketing operations for a multi-million dollar interactive architect agency specifically focused on integrating online functionality with back-end systems and processes. Coordinated all aspects of marketing support and solution integration.
Co-developed and ma