MARKETING AND GO-TO-MARKET STRATEGY
When looking at the objectives of strategic marketing, Agital classifies activity within two distinct competencies:
1) To define, develop, implement, and promote a company's image across market
and industry channels;
2) To facilitate shortened sales cycle by developing clear, relevant and targeted
outreach, communication, and collateral campaigns.
Agital uses market-proven processes and methodologies designed to sustain high-value marketing strategies and campaigns - driving cost-responsible, high-value execution of marketing an media campaigns.
We start with company executives and leadership stakeholders, working to identify and model core objectives to create a sound market definition that will resonate up and down the organization. The market definition is used to pilot corporate, product and service-level marketing and go-to-market strategies and campaigns that will accurately support each organization's measurable objectives.
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