Some people procrastinate as a planning tool. For instance, if I procrastinate long enough, I work better under a short term deadline. I used to use that one all the time in college when projects were due, or when a test was coming up. I don’t recommend it! More realistically (and in our grown-up world), procrastinating usually means we are avoiding something, whether it’s because we don’t like it, we don’t understand it, or we fear something about it. On the topic of logo design, I broke down the main reasons people and businesses procrastinate getting a new logo design. I also included the flip side of each of these reasons, which will hopefully help you overcome your procrastination.