Veteran interactive and integrated marketing and advertising specialist, with industry experience with both US & Canadian brands.
Led the development of the award winning e-Interchange consumer engagement strategy for GM Canada while at MacLaren McCann. Successfully participated in the development of Interactive marketing for all GM Canada vehicle brands; Cadillac flash based engagement model featured at Global Conference August 2003.
Developed the Interactive marketing strategy and channel integration for both Labatt US & Canada; including developing a multi-channel strategy for Blue US's VIP program & awareness campaign and Budweiser Canada's NFL promotion.
Speaker, author and thought leader on multi-channel integration and engagement strategies and lifecycle relationship marketing programs.
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