? Extensive experience in assessing the prevailing market trends & refreshing the marketing plans in line with the business objectives.
? Build, plan & execute brand activities as per agreed calendar, monitor performance and Operate within pre-agreed brand budget and monitor budgets through a well established tracking system.
? Co-ordinate and synergize consumer and trade marketing plans with the objective of improving the company's growth and volume share.
? Liasing with Sr. Managers for brand positioning, developing creative execution of communication, and executing all advertisement and media related activity e.g. product launches, sponsorships & participation in local events, road shows, in-shop promotions.
? Developing Cross Brand Promotions .
? Proficient in Channel Management and organizing promotional activities to launch new products and enhance Brand image and marketing credibility.
? Experience in handling Key Accounts , Corporate & Institutional Sale