Brand Manager - Home Appliances & Electronics SABRO Pvt. Ltd. (Islamabad), Pakistan. Successfully launched new & unique DVD Players through out Pakistan. For t he first time as a marketing personnel, prepared the marketing budget of Rs. 30 million for the year 2006 for the Home Appliances & Electronics Department with an increase of profit margin of 15% and lowered the cost price by 12%. Coordinated with the IT department for the launch of the new website for the company. Developed the Business Plan for the Home Appliances & Electronics Division. Prepared a market report on the Home Appliances & Electronics market in Pakistan. Designed new brochures, catalogues, Point of Sale items for the Split Air conditioners and Home Electronics. Lead a team for the preparation of the marketing campaign for the launching of new DVD Player models in major cities of Pakistan. Prepared a thorough plan for the launching of microwave oven. Conducted negotiations with the Chi