Sales & Marketing
Brand Manager - Home Appliances & Electronics
SABRO Pvt. Ltd. (Islamabad), Pakistan.
Successfully launched new & unique DVD Players through out Pakistan.
For t he first time as a marketing personnel, prepared the marketing budget of Rs. 30 million
for the year 2006 for the Home Appliances & Electronics Department with an increase of profit
margin of 15% and lowered the cost price by 12%.
Coordinated with the IT department for the launch of the new website for the company.
Developed the Business Plan for the Home Appliances & Electronics Division.
Prepared a market report on the Home Appliances & Electronics market in Pakistan.
Designed new brochures, catalogues, Point of Sale items for the Split Air conditioners and Home Electronics.
Lead a team for the preparation of the marketing campaign for the launching of new DVD Player
models in major cities of Pakistan.
Prepared a thorough plan for the launching of microwave oven.
Conducted negotiations with the Chi