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Marketing Communications

Career Summary Seasoned marketing professional with corporate/client side experience as well as agency side experience in consumer and business-to-business strategic marketing programs. Experience in transportation, manufacturing, home furnishings, hardware, travel/tourism and pharmaceutical industries. Currently owns a 4 year-old consulting business with expertise in all areas of marketing communications planning and execution. Work Experience J. Group, Inc., Aurora, IL President, August 2001 - present  Consult clients on development of strategic business goals by analyzing industry trends and competition, internal challenges/attributes, manufacturing issues and target audience motivation  Develop marketing programs for new branding initiatives, new product introductions, brand repositioning, corporate positioning and provide support for program execution  Determine clients' business goals and design comprehensive strategic communications plan to obtain goals by integrat

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$100/hr Ongoing

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Career Summary Seasoned marketing professional with corporate/client side experience as well as agency side experience in consumer and business-to-business strategic marketing programs. Experience in transportation, manufacturing, home furnishings, hardware, travel/tourism and pharmaceutical industries. Currently owns a 4 year-old consulting business with expertise in all areas of marketing communications planning and execution. Work Experience J. Group, Inc., Aurora, IL President, August 2001 - present  Consult clients on development of strategic business goals by analyzing industry trends and competition, internal challenges/attributes, manufacturing issues and target audience motivation  Develop marketing programs for new branding initiatives, new product introductions, brand repositioning, corporate positioning and provide support for program execution  Determine clients' business goals and design comprehensive strategic communications plan to obtain goals by integrat

Skills & Expertise

AdvertisingAirArtCommunications PlanningConsultingCorporateDesignInternationalManagementMarketingMarketing CommunicationsMarketing Communications PlanningMaterialsPromotionsResearchSalesStrategic PlanningTourismTraining

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