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Marketing Communications

Responsible for the design and implementation of the $8M annual campaign of "Wines from Spain". Marketing tools employed include seminars, wine tastings and sponsorships, sales promotions in target channels , Annual Wines from Spain fairs for professionals and consumers, shows, ... and other personal selling platforms. Coordination with private companies in Spain, importers and distributors abroad and significant journalists. Responsible for different qualitative and quantitative studies International travel to support local offices in promotion campaigns. Project to design a new logo and image of Wines from Spain: selection and follow-up of design and advertising agencies Analysis of consumer market opportunities for strategic client projects. Support to consultant teams on consumer goods markets: analysis of competitors, market sizing, industry cost curves, relevant local and international regulations, interviews to industry experts, mistery shopping,...

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$40/hr Ongoing

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Responsible for the design and implementation of the $8M annual campaign of "Wines from Spain". Marketing tools employed include seminars, wine tastings and sponsorships, sales promotions in target channels , Annual Wines from Spain fairs for professionals and consumers, shows, ... and other personal selling platforms. Coordination with private companies in Spain, importers and distributors abroad and significant journalists. Responsible for different qualitative and quantitative studies International travel to support local offices in promotion campaigns. Project to design a new logo and image of Wines from Spain: selection and follow-up of design and advertising agencies Analysis of consumer market opportunities for strategic client projects. Support to consultant teams on consumer goods markets: analysis of competitors, market sizing, industry cost curves, relevant local and international regulations, interviews to industry experts, mistery shopping,...

Skills & Expertise

AdvertisingAnalysisConsultantConsultingConsumer GoodsDesignInternationalMarketingPresentationsPromotionsResearchSalesSelling

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