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Marketing Communications

Brain Trust managing partner, MICHAEL COLDWELL, has more than 13 years marketing and communications experience. He is the former Executive Director of Corporate Communications for Caesars Entertainment, Inc., one of the world’s largest casino companies, where he directed strategic marketing and communications initiatives for 18 major casino resorts including Caesars Palace. He was directly responsible for all of Caesars’ Entertainment/Lifestyle public relations, and was key in the planning and execution of the launch of Celine Dion’s long-term engagement at Caesars Palace. He also planned and executed the launch of numerous other consumer attractions, including Elton John’s “The Red Piano,” Queen’s musical “We Will Rock You,” and PURE Nightclub. His brand integration deals yielded Caesars millions in publicity in such films and television programs as “Oceans 11,” “The Tonight Show,” “The View,”

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CorporateCorporate CommunicationsDirectorManagementMarketingPianistsProgrammingTelevision

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