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Marketing Communications

For the past decade I have spent my career working in the advertising industry. I started my career in media planning, working on CPG brands like Lysol, Unilever and Johnson&Johnson. Finding strategic fits for TV, radio and print ads; ensuring that my clients reached their targets in the most effective and efficient ways. After a two year stint, I moved into Account Management. As an Account Executive/Account Supervisior I was responsible for writing brand strategy, supervising creative development and managing production/media budgets. The six-years that I spent in this capacity, I gathered tremendous experience in several industries, including telecom, pharmaceuticals, retail, travel/leisure, and lifestyle brands. Once I started my MBA program at Fordham University's Graduate School of Business, I opened Sticky Ideas Consultancy, LLC. For the past 1.5 years, I have helped small and medium sized businesses create, execute and steward marketing plans. My approach is wholelistic, I

Skills & Expertise

Account ManagementAdvertisingAdvertising IndustryBrand ManagementDesignDigitalManagementMarketingMarketing PlansRadioResearchWriting

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