I have extensive experience in evaluating and placing buys in print, internet and broadcast media for clients with budgets ranging from $7,000 per year to over $800,000 per year. Rate negotiation, value added, makegoods and assisting in contract negotiations to ensure the client receives the best media schedule possible.
Media planning experience includes monthly, quarterly and annual media plans for clients with various budgets. Quarterly post-buy analyses to ensure campaign goals were met. Quarterly and yearly account budget actuals. Invoice coding for accounting department. Radio remote scheduling and coordination.
I have planned and executed direct mail campaigns for a variety of industries including landscaping companies, high end jewelry stores, homebuilders and private golf course communities.
Market research for new and existing clients and RFP's. Account quality control and account service.