L'OREAL USA - MARKETING DIRECTOR, L'OREAL PROFESSIONNEL AND REDKEN NYC, NEW YORK, NEW YORK, MAR 2001 - PRESENT Successfully guided strategic marketing, branding and product development initiatives that increased brand profitability and market share each year over 3 years  Collaborated with R&D, Education, Sales, Logistics and other departments to successfully launch over 60 haircare, styling and color products for salon professionals and salon clients  Led creation and development of "Redken for Men" - a comprehensive line of specifically-formulated haircare, styling and color products across new market segment (company's main strategic focus for 2004)  Initiated development of concept, name and package design in collaboration with cross-functional teams  Identified cost savings through analysis of product cost breakdown to achieve an increase of 14% in profit margins  Presented to L'Oreal Senior Management team and gained alignment on 3-Year strategies and development cale