Aaron offers strategic marketing consulting across the country for many builders and land developers seeking to take advantage of the tremendous value that is in the real estate market at the moment. Aaron’s expertise is in market analysis, strategic planning, business modeling and brand management. He provides comprehensive market feasibility analyses - including financial forecasting - of potential real estate ventures in the U.S. His responsibilities include providing analyses of market demographics and economic trends; benchmarking competitors' products and monthly unit sales levels; and recommending pricing strategies.
Aaron held positions as Managing Director of Strategy with Liquid Advertising in Atlanta, Georgia and Director of Strategic Marketing with Pulte Homes in Bloomfield Hills, Michigan. While with Pulte Homes, Mr. Lake led strategic sales and marketing planning across the $1.4 billion Great Lakes Division including: land acquisition feasibility studies, tacti