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Marketing Plans

 Develop integrated direct mail/sweepstakes/retail/event marketing strategies to ensure the success of ROI for Marlboro account.  Multi-task: extensive detail organization by handling up to ten marketing promotions simultaneously.  Support all client level requests for Marlboro Brand Manager Clientele.  Participate in strategic client quarterly meetings and yearly planning meetings  Assist client on all levels of day to day business and offer constant recommendations.  Approve all marketing creative for accuracy, proper template usage, and customer service. This included surveys and verbiage for all direct mail, sweepstakes and all retail print ads.  Develop extensive operational sweepstakes plans for Marlboro Brand where consumers interacted at 16 different levels with 4 different vendors to ensure complete consumer satisfaction.  Consistent team education of legal client restrictions for unique Phillip Morris Marketing consumer initiatives.  Prepare complete fiscal

Skills & Expertise

Account ManagementAnalysisBannerConsumer InteractionCustomer ServiceEmailLegalManagementMarketingMarketing PlansProcessingProject ManagementPromotionsSurveysTelemarketingTelevisionTestWeb Content

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