Sales & Marketing
· Leads agencies in the development of on and off-line marketing programs. Tactics include paid search and display, micro site development, direct mail and e-mail.
· Evaluates and implements new tactics or sources of marketing data to meet corporate growth goals.
· Leads the creation of a refined marketing data-mart featuring expanded analytic and data modeling capabilities.
· Led the strategic development of marketing program operations including the innovation of new concepts, identification and development of data to support customer marketing activities, channel integration, provider management and program measurement.
· Reinvented quarterly measurement procedures to facilitate a clearer understanding of key findings and the marketing opportunities uncovered through the analysis process.
· Expert at provider selection and management. Frequently consulted by internal and external teams regarding the most desirable providers for a specific task. M