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Marketing Research & Plans

Strategic Market Planning ? Developed innovative marketing/sales/telemarketing program to identify and penetrate 89% of target prospects, resulting in company's market share dominance in a nascent market ? Developed new products and promotions to increase market share by 5%, despite declining market conditions and intense competitive pricing ? Directed vertical market identification/penetration program with impressive results: pulp/paper market share increased 185% in two years, oil and gas market share rose 120% Executive Project Management ? Spearheaded CEO's business strategy shift project for $700M publicly held company, specifically establishing project structure, budget, governance, chairing project management office, staffing of 11 sub-teams, deploying 125 global and cross-functional associates Generated $10M incremental revenue within first two years, foundation set for $30M+ in next 3 years Channel/Distribution Program Development & Implementation ? Established Intern

Skills & Expertise

ArchitectureBusiness DevelopmentCompetitive PricingCorporateCustomer SatisfactionCustomer Satisfaction ResearchCustomer ServiceCustomer Service ManagementGlobal MarketingInternationalInternational SalesManagementMarketingMarketing CommunicationsOrder ProcessingProcessingProduct ManagementProject ManagementPromotionsResearchSalesSales ManagementSellingStrategic PlanningTelemarketing

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