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Marketing Research & Plans

I am an accomplished marketing research professional with more than 16 years of experience working with and consulting to organizations of all sizes in various industries such as consumer packaged goods, retail, travel, telecommunications, software/high-tech, financial institutions, travel, trade associations, children's products and not-for-profit. I have been instrumental in helping organizations to develop marketing strategies based on analysis of primary and secondary research data, consumer purchase trends, customer billing data, and technical applications including SQL-based queries and GIS software. My experience covers a broad range of analytical topics, including consumer dynamics, demographic segmentation, market share, loyalty, direct mail response assessment, customer satisfaction, promotional purchasing behavior, product development, concept testing, product testing, service cancellation, trial and repeat purchasing, brand switching, pricing, purchase frequency, outl

Skills & Expertise

AnalysisBillingCluster AnalysisConsultingCustomer SatisfactionData AnalysisDesignGISGraphicsManagementMarketingMarketing ResearchMarketing StrategyMsMs OfficeProcessingProduct DevelopmentReportsResearchSoftware DesignSPSSSQLTestingWindows

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