I'm specialized on strategic planning, conceptual work and consulting for open innovation and I'm very proud to name well-known companies my clients.
Just one example:
For Tchibo GmbH and their Open Innovation platform “Tchibo ideas” (http://www.tchibo-ideas.de) I planned and created the complete concept and the strategic direction and I managed the execution with a team of 8 members.
I executed a Guerilla campaign called “Zahnbürste, Handy & Rasierer” in Germany by sending 100 packages to selected bloggers. It resulted in an increase of more than 30,000 unique users.
The campaign was mentioned all over the on- and offline press, blogs and social networks – just a few examples:
- Best Practice Business (http://bit.ly/2djK0Ei)
- Best Practice Business (http://bit.ly/2djrqQg)
- Augsburger Allgemeine (http://bit.ly/2cKkbQ1)
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