SEM/PPC Package Details: Researching        - Advertiser View       - Website Review and Research       - Competitor Research       - Industry Research       - Usage of sophisticated keyword tools       -Keyword Inventory       -Keyword Negative Matching       -Keyword Refinement       -Keyword Expansion (Buy, Cheap, region, country, discount)       -Keyword Categorization (Campaign, Ad Group, Keywords, Negative keywords wherever applicable)       - Concise       - Content       - Connect Visitor       - Compelling       - Comply Core Objective (Cause)       - Understanding your business, motive, audience       - Website       - Campaign       - Strategy       -Determining Strategy       -Considering search engine basics       -Reach them       -Know them and present your self       -Captivate them and Facilitate action Managing