Writing creates the bond between reader and writer.The words used must connect to the emotions of the writer with the reader.The words speak the writers' emotion.Writing should be readable,static,suspension in some cases,encouraging enough for the readers to end up reading the whole story with enthusiasm.Twists and turns in an article breaks the monotony and holds the inertia of the reader.Titles,story names must be attractive to the attention of readers.In the same way beginning and ending should be interesting.Last but not the least a story becomes more fascinating if it relates to our life or reality and comes off with a moral.