I'm a professional observer of consumer culture. I study the trends, innovations, and words that shape our society- then I make new ones. My expertise is in copywriting, but I'm proficient in all forms of strategic communication.
I have experience from concept to execution in both marketing and advertising disciplines (yes, they are separate entities). I believe in the enduring power of original ideas and the creative process from which they are born. While each project has its own demands and specifications, all business problems benefit from the application of a creative mind. Whatever your challenge, I can help you meet and exceed project goals in a cost-effective, timely manner.
I've written ads for print, radio, broadcast, interactive, outdoor, and out of category. In addition, I've also written media plans, strategic reports, short stories, PR material, and a host of other categorically indefinable pieces. I have strong experience in consumer goods/services, technology, p
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