? Entrepreneurial Professional with Vision for Sales & Marketing ,New Business development and leadership in both Start-Up and Turnaround situations. ? PAN India Work exposure of over 34+ Years in “Sales & Marketing “with diverse FMCG / Consumer Electronic Product Industries. ? BSc. & Post Graduate Diploma in “Sales & Marketing Management”. ? Proficient in New Initiatives and Process improvement in sales management. KEY RESULT AREAS ? Responsible for Strategic planning for regularising Cash Flow and Credit Control. ? Optimizing Revenue Generation and maximising Top and Bottom line profits. ? Preparing AOPS clearly defining the road-Map to achieve the set objectives. ? Exploring New Business Opportunities and Avenues for streamlined growth. ? Product Conceptualisation, Product Development, Brand building, New Product launches. ? Preparing Consumer specific ATL/BTL activities, print and electronic media, for PAN India. ? Conducting M. Research, Audits, Intelligence and Designing MIS. ? Management of Channel Dynamics and Re-distribution System. ? Defining Sales Quotas and Targets and implementing effective Sales Forecasting Systems. ? Continuous upgrading existing logistics & distribution System & time bound delivery system. ? Market development and alignment. ? Regular and strict monitoring of Sales Force, motivation and development. ? Developing and implementing Strong and healthy CRM. ? Designing and imparting regular Training and development of Sales an administrative staff.