MARKETING AND BUSINESS DEVELOPMENT PROFESSIONAL
· Proven track record in developing and executing marketing and sales strategy.
· Expertise in every aspect of the marketing mix - integrated marketing campaigns resulting in higher sales.
· Successful at building and maintaining relationships and negotiating deals.
· Strong research background; highly analytical.
· Adept at managing change as well as initiating new ideas and programs.
Team Cheer, Geneseo, NY
Director, Sales and Marketing , 2003 - 2005
Responsible for providing vision and strategic sales and marketing direction for this catalog/e-commerce cheerleading apparel start-up. Supervised all customer service and sales operations including an inbound call center and inside sales team. Responsible for the stewardship of the brand and for ensuring its strategic development, positioning and communication. Managed department budget and staff.
· Rolled out direct sales initiative and traine
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