Offer 5+ years’ advanced Salesforce configuration, automation, and business process optimisation experience. Streamlines workflows and enhances data management and security for over 3,000 users across cloud platforms. Built a custom lead assignment logic that distributed 84,500 leads monthly, increasing sales conversions by 35%. Skilled in implementing and maintaining system integrations, such as AWS and Salesforce Einstein, reducing file retrieval time by 40% and eliminating 85% of low-quality prospects. Delivered user support and training, achieving a 95% adoption rate for 500+ users with tailored training sessions. Optimised business processes and reduced manual tasks by >80%, driving organisational efficiency and ensuring data accuracy while saving 15% in licensing costs.