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Search Engine Marketing

I am an online marketing specialist with significant SEM and web analytics experience. I worked as a Senior Media Analyst at a top search marketing agency in the United States, where I managed campaigns for Fortune 500 companies and small businesses alike. My clients were in a variety of industries, including travel, telecommunications, entertainment, e-commerce, and publishing. Expertise: *Initial account planning and strategy development. *Generating keywords to maximize reach and writing compelling creative copy. *Implementing search strategy, including trafficking and quality-assurance of new campaigns. *Monitoring and controlling bid management, spend, and pacing of campaigns. *Performing optimizations to meet and exceed ROI, CPA, CPV and other performance goals. *Developing and executing A/B test strategies across campaign variables, including copy, landing pages, and keyword costs. *Providing reporting and analysis, detailing performance, key trends, and growth opportunities.

Skills & Expertise

AccessAdvertisingAnalysisAnalyticsAtlasDartExcelGoogle AnalyticsManagementMarketingMicrosoftMobileMobile AdvertisingOmnitureOutlookPowerpointPublishingSemSEOTestWeb AnalyticsWritingYahoo

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