I am an online marketing specialist with significant SEM and web analytics experience. I worked as a Senior Media Analyst at a top search marketing agency in the United States, where I managed campaigns for Fortune 500 companies and small businesses alike. My clients were in a variety of industries, including travel, telecommunications, entertainment, e-commerce, and publishing.
*Initial account planning and strategy development.
*Generating keywords to maximize reach and writing compelling creative copy.
*Implementing search strategy, including trafficking and quality-assurance of new campaigns.
*Monitoring and controlling bid management, spend, and pacing of campaigns.
*Performing optimizations to meet and exceed ROI, CPA, CPV and other performance goals.
*Developing and executing A/B test strategies across campaign variables, including copy, landing pages, and keyword costs.
*Providing reporting and analysis, detailing performance, key trends, and growth opportunities.