I develop and advise clients on strategies to reach target markets through organic traffic and PPC campaigns (Google, Yahoo, and MSN). Then through site assessments, I analyze landing pages, tagging effectiveness, and keyword density issues. A competitive analysis is completed for comparison and optimization. Once a PPC campaign is set in place, I employ analytics software to track key metrics, and monitor campaign effectiveness (ROI, inbound links, etc.) according to budget and goals set. I will also continuously conduct A/B testing to evaluate market reactions to ads and to employ stronger strategies for success.
I have worked for small businesses and large insurance companies, and with my experience I can consult, or manage any size campaign.