Holds 5 years’ commercial SEO experience, with a very strong understanding of the global SEO industry, search engine guidelines and ranking algorithms • Provides direction and handle the implementation of all aspects of SEO campaigns, including but not limited to, log file analysis, keyword research, technical audits, content optimization, website structure definition, competition and landscape analysis, content strategy and marketing • Works with wider search and channel teams to identify, develop, and implement key strategies that allow for greater synergy between teams • Seeks out and embraces fresh and innovative ideas to exceed the current and future technical requirements of clients, whilst reinforcing the organization’s reputation