Snapchat is one of the most popular social networks online. On average, it has 293 million daily active users. That's a lot of people sharing and engaging with content on a daily basis. Along with a huge user base, engagement levels are off the charts. More than 75 percent of 13- to 34-year-olds in the U.S. use the app daily, and over 5 billion Snaps are sent every day.
Snapchat has a direct spending power of over $1 trillion between these two generations. One-third of users are more likely to purchase on their phone, so it's a platform worth checking out.