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Sponsorship Broker

sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).[1] Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field. A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors. Many music festivals, performers, and artist cater to a demographic that is highly coveted by corporate marketers.[2] This can potentially be very lucrative for musical performers and festivals. Historically, the main obstacle for these organization has been a lack of understanding on how the sponsorship functions as a form of marketing and how to package themselves in a way that will demonstrate a ROI (Return on Investment) for sponsors.[3]

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$25/hr Ongoing

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sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).[1] Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field. A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors. Many music festivals, performers, and artist cater to a demographic that is highly coveted by corporate marketers.[2] This can potentially be very lucrative for musical performers and festivals. Historically, the main obstacle for these organization has been a lack of understanding on how the sponsorship functions as a form of marketing and how to package themselves in a way that will demonstrate a ROI (Return on Investment) for sponsors.[3]

Skills & Expertise

AdvertisingArtistBusiness DevelopmentConsultingCorporateLead GenerationMarketingMusicNiche MarketingSocial Media MarketingSponsorship SalesSports

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