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1. Set up a 10-week classroom and on-the-job training curriculum for an international fast food restaurant chain. 2. Developed metrics and set up a performance management system based on Kaplan's Balanced Scorecard, covering the operational, financial, marketing, and employee aspects for an international beverage marketer. 3. Developed an animated web-based streaming video given to 150,000+ employees and contractors of an international consumer goods organization. 4.Keynote speaker at national and regional sales and training conferences. 5.Developed and delivered programs on consumer behavior, advertising, trade promotion, consumer promotion, media, category management, and pricing. 6. Set up a training package sold by a 70,000-employee firm as part of a turn-key call center product.

About

$100/hr Ongoing

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1. Set up a 10-week classroom and on-the-job training curriculum for an international fast food restaurant chain. 2. Developed metrics and set up a performance management system based on Kaplan's Balanced Scorecard, covering the operational, financial, marketing, and employee aspects for an international beverage marketer. 3. Developed an animated web-based streaming video given to 150,000+ employees and contractors of an international consumer goods organization. 4.Keynote speaker at national and regional sales and training conferences. 5.Developed and delivered programs on consumer behavior, advertising, trade promotion, consumer promotion, media, category management, and pricing. 6. Set up a training package sold by a 70,000-employee firm as part of a turn-key call center product.

Skills & Expertise

AdvertisingConsumer BehaviorConsumer GoodsFast FoodInternationalKeynoteManagementMarketingSalesTrainingVideoWriting

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