I have over 10+ years of experience in developing innovative ways for users to engage with digital services, brands and products. Highly skilled in creative strategy, conception and creative direction. I have a strong foundation in Design Theory including Typography, Color Theory, Branding, Marketing, Advertising, Design Thinking,. Since I've worked mostly with the digital domain, I am very well versed in Interaction Design, User Interface, User Experience and Usability principles. I have a sound knowledge of Bootstrap, and responsive frameworks like foundation & semantic-UI and also have a good experience in CMS (Wordpress, Joomla) Integration.