Highly experienced, PR-savvy writer/editor specializing in nutrition, wellness and fitness. Expertise also in real estate, design, architecture, home furnishings and business.
Dynamic communicator, skilled at targeting editors’ needs, packaging stories in relevant, newsworthy ways.
Branding expert who once guided the development of a global standards manual for a building product to maintain image consistency for international distributors as well as trade shows and design events.
Developed #1 Google ranking under keywords “health coach Irene,” “Irene Ross,” and “eating4achieving.com.”
?Strategic thinker, accustomed to managing and implementing multiple projects under deadline.
Worked with companies, such as Rubenstein Associates, Lou Hammond & Associates, Formica, Inc., AmeriMerchant, City Connections Realty, NY Institute of Technology, City Guide Magazine, JostWorld Media (Digital PR), AmeriMerchant and more.
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