I have worked in Sales and Marketing for 7 years for a medium-size educational software and book publisher, marketing to schools. I also have many years of experience in purchasing print materials and purchase all of the print materials for Marketing and Sales promotions. I currently produce 3 monthly newsletters and numerous sales and promotional email campaigns using web-based software, with about 130,000 customer 'hits' last year. For 4 years I created the emails in Word and deployed using Netscape, then a CRM application. I not only execute the email campaigns, but strive to add value through effective subject lines, headlines, graphics and compelling links and offers.
I do final proofreading of all print and email copy as well as edit for length, audience and logical flow, such as for online registration forms.
I've had extensive training and experience in Permission Marketing, relationship marketing, lead generation and follow-up.
I am well-versed in Microsoft Word and
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