Writing for the web is different than writing for print. Why? Because people have different expectations for web content than they do printed material.
I use best practices for the web, always with an eye toward engaging and informing the viewer as quickly and succinctly as possible.
That said, because people have different expectations for web content than they do for print, that doesn't mean using short cuts that equal lazy writing.
I give web content the same critical eye I do printed copy and never write under the assumption, "Oh well, it'll be easy to change anything that doesn't work the first time."
While my rates are well within industry standards, I am sensitive to budgets and am willing to work with clients on a limited budget to stay competitive.
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