My design process involves a series of questions to help me understand the client's needs
and preferences. I spend a lot of resources in searching for a solution thought
specifically for each single client and its needs, as opposed to a solution
that could work for any kind of similar business.
1. a marketing research to have an idea of how others companies portray similar concepts, this is very helpful in order to differentiate the site from the ones of its competitors while following the general standards of that particular market niche.
2. a visual research to find all possible images/concepts that can translate the message visually. This includes a search for the proper colors, fonts, metaphors, etc
3. a graphical/technical research to make sure that all components of the design respect visual rules.