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Web Development

eCRM, Interactive Advertising- -Developed Weight Watchers' yearly email calendar for Canada, Sweden, Australia, United Kingdom, Germany and US territories - monthly promotions, weekly newsletters and electronic service announcements -Managed internal creative, production and technical resources for project duration -Wrote website, email and brochure copy -Wrote technical data queries to extract data from internal lists CRM, Traditional Advertising - -Developed Weight Watchers' yearly direct mail calendar for US territory - monthly direct mail promotion - Managed internal creative, production and technical resources for project duration - Managed Direct Mail Agency Online Advertising -Created sponsorships, affiliate programs, partnerships and other marketing and promotional initiatives for MasterCard International, CitiBank, Burger King, Ryder and Celebrity Cruise Lines -Wrote proposals to provide media planning services for American Greetings, Haagen-Dazs, Mattel and De

Skills & Expertise

AdvertisingAffiliate ProgramsArtistBillingDartEmailInteractive AdvertisingInternationalMarketingMercuryNewslettersOnline AdvertisingPromotionsSalesWebsite ContentWebsite Development

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